The practice of exaggerating a product's good points (while avoiding misleading claims) in advertising or other promotional media.

Big dictionary of business and management. 2014.

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  • puffery — puff·ery / pə fə rē/ n: puffing Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. puffery …   Law dictionary

  • Puffery — Puff er*y, n. The act of puffing; bestowment of extravagant commendation. [1913 Webster] …   The Collaborative International Dictionary of English

  • puffery — inflated laudation [OED], 1782, from PUFF (Cf. puff) in its figurative sense + ERY (Cf. ery) …   Etymology dictionary

  • puffery — ► NOUN ▪ exaggerated praise …   English terms dictionary

  • puffery — [puf′ərē] n. exaggerated praise, as in advertising …   English World dictionary

  • Puffery — Peacock words redirects here. For the Wikipedia policy, see Wikipedia:Manual of Style (words to watch). Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no reasonable… …   Wikipedia

  • puffery — Mktg exaggerated claims made for a product or service. In general, puffery does not constitute false advertising under law. (slang) …   The ultimate business dictionary

  • puffery — noun Date: 1782 exaggerated commendation especially for promotional purposes ; hype …   New Collegiate Dictionary

  • puffery — /puf euh ree/, n., pl. pufferies. 1. undue or exaggerated praise. 2. publicity, acclaim, etc., that is full of undue or exaggerated praise. [1775 85; PUFF + ERY] * * * …   Universalium

  • puffery — noun a) An act of puffing. b) Fulsome public praise …   Wiktionary

  • puffery — (Roget s Thesaurus II) noun A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity. Informal: pitch, plug. Slang: hype. See KNOWLEDGE …   English dictionary for students

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