- The practice of exaggerating a product's good points (while avoiding misleading claims) in advertising or other promotional media.
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puffery — puff·ery / pə fə rē/ n: puffing Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. puffery … Law dictionary
Puffery — Puff er*y, n. The act of puffing; bestowment of extravagant commendation. [1913 Webster] … The Collaborative International Dictionary of English
puffery — inflated laudation [OED], 1782, from PUFF (Cf. puff) in its figurative sense + ERY (Cf. ery) … Etymology dictionary
puffery — ► NOUN ▪ exaggerated praise … English terms dictionary
puffery — [puf′ərē] n. exaggerated praise, as in advertising … English World dictionary
Puffery — Peacock words redirects here. For the Wikipedia policy, see Wikipedia:Manual of Style (words to watch). Puffery as a legal term refers to promotional statements and claims that express subjective rather than objective views, which no reasonable… … Wikipedia
puffery — Mktg exaggerated claims made for a product or service. In general, puffery does not constitute false advertising under law. (slang) … The ultimate business dictionary
puffery — noun Date: 1782 exaggerated commendation especially for promotional purposes ; hype … New Collegiate Dictionary
puffery — /puf euh ree/, n., pl. pufferies. 1. undue or exaggerated praise. 2. publicity, acclaim, etc., that is full of undue or exaggerated praise. [1775 85; PUFF + ERY] * * * … Universalium
puffery — noun a) An act of puffing. b) Fulsome public praise … Wiktionary
puffery — (Roget s Thesaurus II) noun A systematic effort or part of this effort to increase the importance or reputation of by favorable publicity: advertisement, ballyhoo, buildup, promotion, publicity. Informal: pitch, plug. Slang: hype. See KNOWLEDGE … English dictionary for students